Facebook and the Media Have an Increasingly Landlord-Tenant Style Relationship

Mathew Ingram: Some publishers have seen traffic from Facebook plummet by 40%, which reinforces the risks of handing control over your audience to the social network. A growing number of online publishers including giants like BuzzFeed have come to rely on Facebook for a significant part of their traffic—in some cases as much as 60% … Continue reading Facebook and the Media Have an Increasingly Landlord-Tenant Style Relationship